🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
âś… A private Slack community for hands-on ecom operators
âś… A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

đź’ˇ Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

AI Email Platform: Eltie First Take

In this episode, we tackle our first live "SaaS unboxing" to review Eltie, a new AI email platform that promises to build revenue-ready calendars tailored to your bran...

Year In Review: Ecom Trends and Challenges

As we wrap up the year, we sat down to break down the highs, lows, and hard truths from a chaotic ride in ecom—shifting social platforms, product flops, and what actua...

BFCM Recap: Record Breaking Month!

We survived Black Friday… and somehow had our best months ever. In this one, we break down what worked, what we totally screwed up (like accidentally turning off pop-u...

First Guest Ever

Ecom operator and founder Toby joins Jack and David for our very first guest episode—across three continents, no less. From running a golf brand and a baby brand with ...

Drowning in To-Dos? How Virtual Assistants Are Keeping Us Afloat

We’re deep in Q4 chaos—scrambling for sales, cash-strapped, and trying everything we can to keep things moving. In this episode, we talk about our creative last-ditch ...

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