🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
âś… A private Slack community for hands-on ecom operators
âś… A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

đź’ˇ Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

Product Product Product

In this episode, we unpack why product—not just ads—is at the heart of everything. From launch cadence and customer feedback to staying on-brand (or not), we share wha...

Meta Ads Deep Dive

I​​n Episode 9 (wow, how did we get here already!), we’re getting real about Meta ads: the good, the bad, and the painfully expensive. We talk through what’s working (...

Climbing the Sourcing Ladder

In this episode, Jack and David go deep on the real behind-the-scenes of product design, sourcing, and packaging—when you don’t have a big team or massive budgets. Fro...

Our Ecom Origin Stories

From pro tennis tours to Pacific Northwest pop-ups—Jack and David share how they stumbled into the world of e-commerce and built their brands from scratch. In this epi...

All About Wholesale-B2B

In this episode, Jack picks David’s brain on all things B2B and wholesale—from getting stocked in REI and airport gift shops to building a Shopify-powered wholesale ch...

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