🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
✅ A private Slack community for hands-on ecom operators
✅ A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

💡 Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

AI in E-commerce: Beyond the Hype with Claude

In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands....

Should You Run Ads or Grow Organically?

In this episode, we dive into a hot debate of whether to focus on paid ads or organic growth, sharing our personal experiences with the highs and lows of both strategi...

Selling at In-Person Events

In this episode, we dive into the grueling reality of in-person selling, from the logistical nightmares of managing physical inventory to the high-stakes gamble of pay...

How We Use Shopify Flow

We’re peeling back the curtain on our operations to reveal the 50+ Shopify Flows we use to run our brands on autopilot . From catching high-risk fraud and filtering ou...

Moving Beyond Survival Mode – Our Resolutions for 2026

We’re kicking off 2026 by dissecting the good, the bad, and the ugly of last year, from the reality of prioritizing profitability to our struggles with organic content...

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