🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
✅ A private Slack community for hands-on ecom operators
✅ A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

💡 Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

Guest Shaun on Growing a Bootstrapped 7-Figure Sock Brand

In this episode, we sit down with Shaun, founder of Creepers Socks, to break down how he bootstrapped a niche toe sock company into a 7-figure global brand.  Shaun sha...

BFCM Prep On The Fly

In this episode, we dive into our on-the-fly prep for Q4 and BFCM, figuring out marketing strategies without a massive team behind us.  We're swapping real-time tactic...

Takeaways From Beanstalk + Meta Muse

In this episode, we unpack our biggest takeaways from the Beanstalk e-commerce conference, exploring why massive DTC brands are doubling down on high-touch, in-person ...

Judgeme Email + Pop-Ups

In this episode, we break down Judge.me’s brand-new, ultra-cheap email marketing platform and discuss whether its bare-bones features are actually worth ditching Klavi...

Content and Cash: Would you sell your business?

In this episode, we dive into the frustrating realities of product development and debate the tricky balance of focusing on product design versus pushing the gas pedal...

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