🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
✅ A private Slack community for hands-on ecom operators
✅ A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

💡 Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

Personal Agents in Ecom

In this episode, Jack and David dig into personal AI agents: what they are, how to set one up, and what they can actually do for a small ecom brand. Jack walks through...

Guest Shaun on Growing a Bootstrapped 7-Figure Sock Brand

In this episode, we sit down with Shaun, founder of Creepers Socks, to break down how he bootstrapped a niche toe sock company into a 7-figure global brand.  Shaun sha...

BFCM Prep On The Fly

In this episode, we dive into our on-the-fly prep for Q4 and BFCM, figuring out marketing strategies without a massive team behind us.  We're swapping real-time tactic...

Takeaways From Beanstalk + Meta Muse

In this episode, we unpack our biggest takeaways from the Beanstalk e-commerce conference, exploring why massive DTC brands are doubling down on high-touch, in-person ...

Judgeme Email + Pop-Ups

In this episode, we break down Judge.me’s brand-new, ultra-cheap email marketing platform and discuss whether its bare-bones features are actually worth ditching Klavi...

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