🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
✅ A private Slack community for hands-on ecom operators
✅ A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

💡 Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

Train Your AI + Recommerce

In Episode 38, we pull back the curtain on setting up a seamless creator portal using Groundwork and the Big Grow X Big app. We share our exact, no-fluff blueprint for...

Price Testing + E-commerce Trends

In this episode, we dive into the latest Shopify updates, including the rollout of B2B features and native price testing for non-plus merchants. We also share our pers...

Bundles, Spring Drops & Banned Meta Accounts

Are you tired of guessing your inventory for seasonal drops or watching your cash flow get tied up in stock? This week, we dive into the highs and lows of our spring c...

The Hidden Costs of Free Returns

In this episode, we dive into the "hidden underside" of ecommerce: the messy world of returns and reverse logistics. They get real about moving away from "free unlimit...

AI in E-commerce: Beyond the Hype with Claude

In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands....

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