🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
✅ A private Slack community for hands-on ecom operators
✅ A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

💡 Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

Content Going Viral and TikTok Shop

In this episode, we break down the grind of staying consistent with social media content and how leaning into a single compelling story led to a viral hit with over 70...

Summer Drops & Demand

This week, we're unpacking the real impact of our summer drops and how pushing new products is helping us bounce back from recent cash flow struggles. We also dive dee...

Quarterly KPIs and Diversifying Channels

In this episode, we dive into the vulnerability of sharing raw quarterly KPIs (like net profit and ad spend) directly with our small teams. We also discuss the ongoing...

Suprise Delight + Wholesale Wins

In episode 41, we're back after a short break to celebrate a massive five-figure wholesale win—our largest order yet—while keeping it real about the messy operational ...

Survival Over Scaling

In Episode 40, we dive into new customer data tools like Outer Signal and debate the real value of headless commerce and AI storefronts for smaller brands. We also ope...

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