🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
âś… A private Slack community for hands-on ecom operators
âś… A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

đź’ˇ Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

BFCM Recap: Record Breaking Month!

We survived Black Friday… and somehow had our best months ever. In this one, we break down what worked, what we totally screwed up (like accidentally turning off pop-u...

First Guest Ever

Ecom operator and founder Toby joins Jack and David for our very first guest episode—across three continents, no less. From running a golf brand and a baby brand with ...

Drowning in To-Dos? How Virtual Assistants Are Keeping Us Afloat

We’re deep in Q4 chaos—scrambling for sales, cash-strapped, and trying everything we can to keep things moving. In this episode, we talk about our creative last-ditch ...

Survival, Attention Economy…Cactus

We're in the thick of Q4 chaos—juggling marketing, inventory delays, and algorithms that just don't hit like they used to. In this episode, we get real about burnout, ...

Rebuilding My Meta Ad Account From Scratch

In this episode, we dive deep into what’s working (and what’s definitely not) in Facebook ads right now, from ASC vs ABO to product-market fit, flash sale testing, and...

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