🚀 Welcome to Underdog Ecom

A community and podcast for scrappy e-commerce founders who are actually in the trenches. No gurus, no fluff—just real conversations about the wins, losses, and everything in between.

🔥 What We’re About:
✅ A private Slack community for hands-on ecom operators
✅ A raw, unfiltered podcast sharing real stories & insights
✅ No venture-backed hype—just founders figuring it out

💡 Join the community. Listen to the podcast. Build smarter.

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Latest Episodes

Judgeme Email + Pop-Ups

In this episode, we break down Judge.me’s brand-new, ultra-cheap email marketing platform and discuss whether its bare-bones features are actually worth ditching Klavi...

Content and Cash: Would you sell your business?

In this episode, we dive into the frustrating realities of product development and debate the tricky balance of focusing on product design versus pushing the gas pedal...

Content Going Viral and TikTok Shop

In this episode, we break down the grind of staying consistent with social media content and how leaning into a single compelling story led to a viral hit with over 70...

Summer Drops & Demand

This week, we're unpacking the real impact of our summer drops and how pushing new products is helping us bounce back from recent cash flow struggles. We also dive dee...

Quarterly KPIs and Diversifying Channels

In this episode, we dive into the vulnerability of sharing raw quarterly KPIs (like net profit and ad spend) directly with our small teams. We also discuss the ongoing...

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