David Lindahl
Cohost of Underdog Ecom Podcast
Appears in 31 Episodes
How We Use Shopify Flow
We’re peeling back the curtain on our operations to reveal the 50+ Shopify Flows we use to run our brands on autopilot . From catching high-risk fraud and filtering ou...
Moving Beyond Survival Mode – Our Resolutions for 2026
We’re kicking off 2026 by dissecting the good, the bad, and the ugly of last year, from the reality of prioritizing profitability to our struggles with organic content...
AI Email Platform: Eltie First Take
In this episode, we tackle our first live "SaaS unboxing" to review Eltie, a new AI email platform that promises to build revenue-ready calendars tailored to your bran...
Year In Review: Ecom Trends and Challenges
As we wrap up the year, we sat down to break down the highs, lows, and hard truths from a chaotic ride in ecom—shifting social platforms, product flops, and what actua...
BFCM Recap: Record Breaking Month!
We survived Black Friday… and somehow had our best months ever. In this one, we break down what worked, what we totally screwed up (like accidentally turning off pop-u...
First Guest Ever
Ecom operator and founder Toby joins Jack and David for our very first guest episode—across three continents, no less. From running a golf brand and a baby brand with ...
Drowning in To-Dos? How Virtual Assistants Are Keeping Us Afloat
We’re deep in Q4 chaos—scrambling for sales, cash-strapped, and trying everything we can to keep things moving. In this episode, we talk about our creative last-ditch ...
Survival, Attention Economy…Cactus
We're in the thick of Q4 chaos—juggling marketing, inventory delays, and algorithms that just don't hit like they used to. In this episode, we get real about burnout, ...
Rebuilding My Meta Ad Account From Scratch
In this episode, we dive deep into what’s working (and what’s definitely not) in Facebook ads right now, from ASC vs ABO to product-market fit, flash sale testing, and...
Q4 Isn’t Just Black Friday: How We’re Actually Planning for the Biggest Quarter in Ecom
Q4 is make-or-break for most brands, but it’s not just about Black Friday. In this episode, Jack and David share how they’re approaching Q4 strategy, from high-level p...
Capitalizing on Creativity: Mastering Business Operations
In this episode of the Underdog Ecom Podcast, Jack and David dive into how creativity can be a form of capital, especially when you're cash-strapped. From pre-funding ...
How would we start over?
If we could rewind the clock and start our ecom journeys over, what would we actually change? While far from experts, we've both been in the game for several years now...
Bid Caps Are Working?
Jack went all in on bid caps—and in this episode, we break down what’s actually happening inside the ad account. Are they finally working? David and Jack dig into the ...
Our Most Valuable Apps!
In this episode, we break down the apps we can’t live without—the ones that quietly power our stores and would leave us scrambling if they vanished. From managing fina...
Margin Focused Offers
How do you run a sale that actually boosts your bottom line—and not just your stress levels? This week, we break down the thinking, execution, and outcomes of their la...
Collabs
This week, we dive deep into the power of collabs—brand, creator, and retail—and how they can drive growth without relying solely on paid ads. From custom merch drops ...
Email Marketing
Jack and David pull back the curtain on how they actually use email marketing inside their brands—what's working, what's not, and all the stuff they’ve stopped wasting...
Cliffs and Cashflow
In this episode, Jack and David dive into the financial ups and downs of running an ecom brand — from battling cash flow crunches and navigating debt traps to rethinki...
Bid Caps in Meta Ads?
In this episode, we dive into our recent experiments with Facebook bid caps—what’s working, what’s not, and all the frustrating in-betweens. From campaign structures t...
Shipping: In-House vs 3PL
In Episode 12, Jack and David dive deep into the gritty reality of shipping—comparing in-house fulfillment vs. 3PLs. They unpack their personal setups, the hidden cost...
