David Lindahl
Cohost of Underdog Ecom Podcast
Appears in 49 Episodes
Guest Shaun on Growing a Bootstrapped 7-Figure Sock Brand
In this episode, we sit down with Shaun, founder of Creepers Socks, to break down how he bootstrapped a niche toe sock company into a 7-figure global brand. Shaun sha...
BFCM Prep On The Fly
In this episode, we dive into our on-the-fly prep for Q4 and BFCM, figuring out marketing strategies without a massive team behind us. We're swapping real-time tactic...
Takeaways From Beanstalk + Meta Muse
In this episode, we unpack our biggest takeaways from the Beanstalk e-commerce conference, exploring why massive DTC brands are doubling down on high-touch, in-person ...
Judgeme Email + Pop-Ups
In this episode, we break down Judge.me’s brand-new, ultra-cheap email marketing platform and discuss whether its bare-bones features are actually worth ditching Klavi...
Content and Cash: Would you sell your business?
In this episode, we dive into the frustrating realities of product development and debate the tricky balance of focusing on product design versus pushing the gas pedal...
Content Going Viral and TikTok Shop
In this episode, we break down the grind of staying consistent with social media content and how leaning into a single compelling story led to a viral hit with over 70...
Summer Drops & Demand
This week, we're unpacking the real impact of our summer drops and how pushing new products is helping us bounce back from recent cash flow struggles. We also dive dee...
Quarterly KPIs and Diversifying Channels
In this episode, we dive into the vulnerability of sharing raw quarterly KPIs (like net profit and ad spend) directly with our small teams. We also discuss the ongoing...
Suprise Delight + Wholesale Wins
In episode 41, we're back after a short break to celebrate a massive five-figure wholesale win—our largest order yet—while keeping it real about the messy operational ...
Survival Over Scaling
In Episode 40, we dive into new customer data tools like Outer Signal and debate the real value of headless commerce and AI storefronts for smaller brands. We also ope...
Unscalable Things + Micro Content Creators
In this episode, We dive into the "Hudson Method" of paying micro-creators for high-volume ad creative and debate whether the strategy is a content unlock or a cash-fl...
Train Your AI + Recommerce
In Episode 38, we pull back the curtain on setting up a seamless creator portal using Groundwork and the Big Grow X Big app. We share our exact, no-fluff blueprint for...
Price Testing + E-commerce Trends
In this episode, we dive into the latest Shopify updates, including the rollout of B2B features and native price testing for non-plus merchants. We also share our pers...
Bundles, Spring Drops & Banned Meta Accounts
Are you tired of guessing your inventory for seasonal drops or watching your cash flow get tied up in stock? This week, we dive into the highs and lows of our spring c...
The Hidden Costs of Free Returns
In this episode, we dive into the "hidden underside" of ecommerce: the messy world of returns and reverse logistics. They get real about moving away from "free unlimit...
AI in E-commerce: Beyond the Hype with Claude
In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands....
Should You Run Ads or Grow Organically?
In this episode, we dive into a hot debate of whether to focus on paid ads or organic growth, sharing our personal experiences with the highs and lows of both strategi...
Selling at In-Person Events
In this episode, we dive into the grueling reality of in-person selling, from the logistical nightmares of managing physical inventory to the high-stakes gamble of pay...
How We Use Shopify Flow
We’re peeling back the curtain on our operations to reveal the 50+ Shopify Flows we use to run our brands on autopilot . From catching high-risk fraud and filtering ou...
Moving Beyond Survival Mode – Our Resolutions for 2026
We’re kicking off 2026 by dissecting the good, the bad, and the ugly of last year, from the reality of prioritizing profitability to our struggles with organic content...
